Marketing & Advertising
Meta has just rolled out a major update to Advantage Plus campaigns, splitting budgets at the campaign and ad set levels and adding powerful new audience exclusion tools to give you tighter control and better performance 📊✨. To see exactly how these changes work and learn Sam Piliero’s step-by-step strategies,
Ecom & Marketplace
Yes, you can use Amazon’s Multi-Channel Fulfillment (MCF) to fulfill Walmart orders — but it’s not as simple as many agencies claim. Walmart’s policy allows it only under very specific conditions, and misunderstanding these rules can lead to serious consequences like account warnings or suspension. 🔍 What Walmart Allows
SOP
At David Ricardo, we start every challenge with Analysis—we dig into the numbers, ask “Why?” and “What if…?”, and map out root causes and creative fixes before anything else. 🤓 This training ensures our team knows exactly how to approach every retail and e‑commerce issue: from crunching click‑through
Amazon
In the last 12 months, many sellers have faced rising FBA placement fees, especially those shipping between 500 to 4,000 units in a single shipment. If you’re sending inventory to multiple fulfillment centers—often up to five locations—you've likely seen costs ranging from $80 to
Marketing & Advertising
Attending Natural Products Expo West 2025 was an incredible experience! It was my second time at the show—my first was back in 2018—and wow, has it grown! The crowds were bigger, the brands more diverse, and the CPG (consumer packaged goods) industry has exploded with innovation. This year,
Ecom & Marketplace
Did you know that Amazon’s AI, Rufus, can significantly change how customers interact with your product listings? Rufus, a clever tool integrated mid-page on Amazon product listings, is designed to enhance customer experiences by dynamically addressing their inquiries. It does this through an intuitive Q&A feature, which
Ecom & Marketplace
Why Direct-to-Consumer (D2C) Selling Is Worth the Leap in 2025 🛒 For companies in industries like cleaning accessories or food manufacturing, the idea of selling directly to consumers (D2C) can feel daunting. The expectations of success might not align with the reality of breaking into the internet space. However, with the
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📱 TikTok’s Fight for Survival: What It Means for Sellers & Creators TikTok is in the middle of a legal and political showdown to avoid a U.S. ban scheduled for January 19, 2025. The law requires TikTok’s parent company, ByteDance, to sell the platform or face a complete
Why Getting a Trademark in 2024 is Easier Than Ever (But Still Takes Time) In 2024, it's easier and more affordable than ever to get a trademark in the United States—compared to just 10 years ago. The process has become streamlined, and the cost has dropped, making
For months, Facebook Marketplace and Commerce Manager have been automatically canceling orders. After 1 minute of the order arriving, the order would be canceled and never make it to Shopify. For over four weeks, hundreds of orders got canceled 📆. We opened a support ticket with Facebook support, and after waiting
It was great participating in the Acenda Summit in San Diego. This was Acenda's second Summit, and there was a successful turnout. 🥳🎉 We encountered sellers from Europe, Asia, and Canada who flew in to attend. Acenda is establishing itself as a leader in Omnichannel due to the increasing
In June 2024, Target+ and Shopify announced a partnership. This was great news for Shopify sellers looking to expand to other channels. Getting accepted to sell on Target Plus has been very difficult, but it becomes easier and easier each year. This coming year, it will be easier, especially if
Sales for coffee roasters selling online are generally low during July and August. Excruciating temperatures in the southern United States make drinking coffee and any other hot drinks unbearable in the heat. However, during this hot summer, coffee roasters have an opportunity to start planning for Q4 by building out
There are so many different businesses that Amazon owns, and each of these businesses makes up the Amazon environment. One of my favorites in recent years is Amazon shipping. At first, I was totally confused. What the heck does Amazon shipping mean? Is it FBA, Amazon MCF, Amazon Logistics, or
Here is the Sunday Update for Amazon Sellers! Amazon emailed all the sellers and agencies about a new refund policy update. Ten minutes after I received the email, I started getting text messages from clients, friends, and business acquaintances. I decided to provide an update to everyone because one of
Tomorrow is Prime Day, and if you have not set up any coupons on Amazon exclusive deals, do so today before midnight. That way, you can participate in the Amazon Prime Day event. Amazon Prime Day allows sellers to promote and capture sales, making them profitable during these hot summer
This is Hayim Paices from David Ricardo. Today I am going to share a story about Walmart Marketplace. Three weeks ago, I was super scared by Walmart marketplace. I know I'm a little late in sharing this, but I did post about it on LinkedIn when it happened.
TikTok shop has officially implemented a policy that prevents you from reaching out to too many creators if you don't meet Tiktok criteria. The video goes over the content below. My team was reaching out to creators on June 4 when a notification letting us know about the
I received many messages from sellers today regarding the news of The House of Congress passing a bill to ban TikTok. The sellers were concerned about how it would impact their business, especially if they recently launched on TikTok and they're currently doing well. My response to them