Amazon Marketplace - Planning for Prime Day 2024 is Over!
Tomorrow is Prime Day, and if you have not set up any coupons on Amazon exclusive deals, do so today before midnight. That way, you can participate in the Amazon Prime Day event.
Amazon Prime Day allows sellers to promote and capture sales, making them profitable during these hot summer days.
Here is a link from Amazon 👇
Written by Amazon Staff
Cnet.com has a fascinating article. This breaks down all the prime day sales in the past years. 👇
See full bio
Here are all of the previous Amazon Prime Day dates:
- Prime Day 2015: July 15
- Prime Day 2016: July 12
- Prime Day 2017: July 11 to 12
- Prime Day 2018: July 16 to 17
- Prime Day 2019: July 15 to 16
- Prime Day 2020: Oct. 13 to 14
- Prime Day 2021: June 21 to 22
- Prime Day 2022: July 12 to 13
- Prime Early Access Sale 2022: Oct. 11 to 12
- Prime Day 2023: July 11 to 12
- Prime Big Deal Days 2023: Oct. 10 to 11
David Ricardo doesn’t recommend increasing advertising for Amazon Prime Day as everyone and their mothers will increase advertising. Instead, we focus on traditional discounting.
Consumers are looking for deals; if you're a third-party seller or brand, you must listen to your consumers.
You don't need to offer 30% or 40% off.
As long as you offer 10% off, it covers taxes.
We're trying to maximize the total number of orders while keeping advertising at a moderate level.
Strategy SOP
We're giving you the insight and best practices!
Build Up 📈 || Game Plan 🚀
🚀Build Up Game Plan
If you want to maximize the potential total orders, we highly recommend following the SOP below for future prime days.
Create a product report for the last 90 days to determine which products you want to focus on.
- ✅ Five Days before Prime Day, run a 10% coupon
- ✅ During Prime Day, run an Amazon Exclusive Deal (2 Days)
- Rating above 4-Star 🌟🌟🌟🌟
- ✅ After Prime Day, run a 15% Coupon for seven days
- ⛔ We don't recommend increasing ads!
We also recommend running a promotion on the brand cart abandonment for the last 90 days.
