Will TikTok Shop Be Banned in the USA? Here's What You Need to Know

📱 TikTok’s Fight for Survival: What It Means for Sellers & Creators

TikTok is in the middle of a legal and political showdown to avoid a U.S. ban scheduled for January 19, 2025. The law requires TikTok’s parent company, ByteDance, to sell the platform or face a complete shutdown, sparking concerns over free speech, economic impacts, and the future of the app.

The Legal Battle 🏛️

TikTok has filed an emergency motion asking for a delay to allow the Supreme Court to review the law’s constitutionality. The platform argues that banning TikTok would cause "irreparable harm" to its 170 million U.S. users, especially on the eve of President-elect Donald Trump’s inauguration.

Trump has promised to "save TikTok" if elected, but experts caution that his assurances may not guarantee action. Meanwhile, the Department of Justice opposes TikTok’s motion, saying the law addresses national security risks and has already been upheld by a federal court.

The Impact on Sellers & Creators 💼💸

If the ban happens, it could have major economic ripple effects for businesses and creators who rely on TikTok:

• Small businesses could lose over $1 billion in revenue within a month. 🛍️
• Creators may miss out on nearly $300 million in earnings during the same period. 🎥💰
• TikTok itself risks losing 29% of its ad revenue and one-third of its U.S. user base, which could affect operations worldwide. 🌍

Sellers using TikTok for advertising and affiliate marketing may face big disruptions. Creators, who often depend on the app for brand partnerships and affiliate income, could lose access to this key revenue source.

What’s Next? 🔮

TikTok says granting an injunction would protect its users, businesses, and revenue streams while allowing time for a Supreme Court review or action from the new administration. Without relief, the platform could face permanent damage, potentially losing its users for good.

For now, sellers and creators can breathe a little easier while the courts decide. But the uncertainty highlights how fragile digital ecosystems are when tied to one platform. 🤔

US businesses will lose $1B in one month if TikTok is banned, TikTok warns

US ban would also impact tens of millions of global users, TikTok claimed.

Ars TechnicaAshley Belanger

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