How to Connect Facebook & Instagram to Shopify?
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Millions of people use Facebook and Instagram daily, and your potential customers are likely there, too. I consult about 3 to 8 companies per month by reviewing their process, setups, and creatives to find opportunities to improve their SOP or sales.
I usually come across three types of businesses:
- 😁The beginner= Set up a Facebook Fan Page and an Instagram account. The company logs into each platform and boots the post.
- 😉The Amature = the company set up business.facebook.com on their own or hired a company to set up the Account.
- 😎The professional = The company has been using Hootsuite or an agency. They are ok paying $5,000 per month
For this article, I am going to focus on the beginner. I'll walk you through the steps that need to be done for an optimized and fully ready-to-go system.
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Let's Get Started - Step 1
After you already have Shopify, you will need to go to Business Facebook
Link ➡️ https://business.facebook.com/
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There will be five essential things that have to get done before connecting Shopify and Business Facebook.
- Business Information
- Connect pages (Facebook page & Instagram)
- Create Data Source (Pixel) ➡️ which will be connected to Shopify
- Ad Payment Information
- Create an Ad account ➡️ Support is more likely to help you if you have an Ad account.
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Pixel Install on Shopify - Step 2
After you've created the pixel on business facebook you can now go to shopify and start installing the information. See the print screen below on where to nagivate to.
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This is the first step to getting you started on Advertising on Facebook and Instagram. In future articles, we will dive into Advertising, campaign creation, and coming up with a strategy to drive results.