Marketing & Advertising
The question "Why should I get an A+ Content Page for Amazon?" is frequently asked by friends, businesses, and brands. I usually provide five reasons, which I listed below. 1. Increases conversions rate 2. Communicates a more substantial perceived value 3. Protect page real estate 4. checkoff the
Marketing & Advertising
Advertising expenses can heavily impact a business' budget and may not provide significant returns. The ideal approach would be to pay for advertising only when it results in a sale. TikTok has a solution to this predicament, which they implemented on their Tiktok Shop marketplace called affiliate marketing. The
Ecom & Marketplace
TikTok Shop is now available to everyone. Let me guide you through the recommended setups for our clients to start.
Ecom & Marketplace
This year, Lab 916 was selected as a finalist for the Challenger Award category for the 2023 AmazonAds Partner Awards in the Americas region, leading me to attend the Amazon Accelerate Conference. As the Director of E-commerce and Marketplace Partnerships for Lab916, I commend our Amazon team for their invaluable
SOP
I have been using Google Domains since 2014. Google domain makes it easy for me to launch Shopify and Vercel and connect multiple domains to my Google Workspace. I am not a fan of Squarespace; therefore, I decided to move to Godaddy. I started moving domains away from the Google
Marketing & Advertising
The questions I get asked a lot what is Tiktok Shop? TikTok shop is a marketplace similar to Amazon Sellercentral, Ebay, and Walmart marketplace. TikTok Shop is a social commerce platform that allows businesses and creators to sell products directly to TikTok users. This gives TikTok a competitive advantage compared
Frankly Fulfillment is a 3PL (third-party logistics) company that provides on-demand warehousing and fulfillment services for sellers and wholesalers. The company was founded in 2021 by Mendle, who was frustrated with the lack of transparency and flexibility offered by traditional 3PLs. Frankly Fulfillment's mission is to provide sellers
Marketing & Advertising
Millions of people use Facebook and Instagram daily, and your potential customers are likely there, too. I consult about 3 to 8 companies per month by reviewing their process, setups, and creatives to find opportunities to improve their SOP or sales. I usually come across three types of businesses: * 😁The
Amazon, Shopify, and Walmart have the potential to be on an episode of Business Wars. The battleground has been identified, and we can now see the three players going after each other's market share. Some of the strategies are very explicit, and some are not. I call this
SOP
A multichannel e-commerce strategy utilizes different retail channels to sell merchandise. The Multichannel planning consists of selling on the following channels direct to consumers, selling on marketplaces, selling to retailers through a dropship model, and selling to retailers that will sell your product in brick-and-mortar stores and online. The four
In 2021 I was hired as an omnichannel advisor by PSK Collective to streamline the target+ Standard operations process (SOP). Since then, I have changed a lot of processes by bringing in new partners and strategies to increase product confidence. The Target+ team has been amazing in providing support during
Ecom & Marketplace
Selling on Walmart Marketplace and Amazon are similar but require a different standard operating process. Both allow third-party sellers to list and sell their products on their platforms. However, there are differences between the two marketplaces regarding the SOPs (Standard Operating Processes) needed to increase sales and win market shares.