Direct-to-consumer (D2C) is a business model where a company sells its products directly to consumers, bypassing traditional brick-and-mortar retailers.
Marketing & Advertising
Advertising expenses can heavily impact a business' budget and may not provide significant returns. The ideal approach would be to pay for advertising only when it results in a sale. TikTok has a solution to this predicament, which they implemented on their Tiktok Shop marketplace called affiliate marketing. The
Ecom & Marketplace
TikTok Shop is now available to everyone. Let me guide you through the recommended setups for our clients to start.
Ecom & Marketplace
This year, Lab 916 was selected as a finalist for the Challenger Award category for the 2023 AmazonAds Partner Awards in the Americas region, leading me to attend the Amazon Accelerate Conference. As the Director of E-commerce and Marketplace Partnerships for Lab916, I commend our Amazon team for their invaluable
Ecom & Marketplace
Selling on Walmart Marketplace and Amazon are similar but require a different standard operating process. Both allow third-party sellers to list and sell their products on their platforms. However, there are differences between the two marketplaces regarding the SOPs (Standard Operating Processes) needed to increase sales and win market shares.