What are brand-tailored promotions on Amazon?

What is the next big thing on Seller Central Amazon? Amazon-tailored promotions are an awesome feature to increase orders.

Brand Tailored Promotions enables targeted promo codes across six audience types.

• 1# Brand Followers: Customers who have clicked to follow your brand in Amazon’s store.
• 2# Repeat Customers: Customers who have ordered your brand’s products more than once in the last 12 months.
• 3# Recent Customers: The most recent customers who have purchased from your brand.
• 4# High-Spend Customers: The highest-spending customers with your brand in the last 12 months.
• 5# Potential New Customers: Customers who have clicked on your brand and products or added to your cart recently but have not purchased in the last 12 months.
• 6# Cart Abandoners: Customers who have added one or more of your brand’s products to their cart but haven’t purchased in the last three months.

Brand Tailored Promotions: Offer exclusive discounts for loyal customers

Amazon’s new promotional tool helps sellers acquire new customers and build brand loyalty.

Amazon Selling Partner BlogBenjamin Hartman

Only a few agencies and companies have started to implement this strategy. If you are working with an agency or have an in-house team, make sure they are implementing the promotion every two weeks.

I will walk you through the process in the Strategy, planning, and SOP below.

Where to access the Brand Tailored Promotions?

The brand-tailored promotions that all sellers want to focus on are Cart Abandoners.

Biweekly, you want to launch an abandon cart email. You have to schedule biweekly because you want to see the abandonment cart users drop. If your cart abandonment number is not dropping, this might be a bad sign.

1. Set up tailer branded promotion biweekly. Set it from Sunday to Saturday or Monday to Sunday. You want a solid 7 days for better performance.
2. If you are selling 1 or a handful of products and your total orders are less than 300 orders. Run the Tailer branded promotions every month.
3. If you are selling 300K per month or more, you want to run a Tailer Branded Promotion each week, especially if you're product assortment is more than 15 SKUs.
4. 15% OFF is recommended, as it performs better in A/B tests. At 10%, most customers only save on taxes, while 15% can save customers a dollar or two on top of taxes.

brand-tailored promotions

• Brand Followers: Customers who have clicked to follow your brand in Amazon’s store.
  • Great for brands selling on Amazon for over five years
• Repeat Customers: Customers who have ordered your brand’s products more than once in the last 12 months.
  • Great for coffee, tea, and good products
• Recent Customers: The most recent customers who have purchased from your brand.
  • Food & Beverage, and other type of products that consumers consume under 3 months.
• High-Spend Customers: The highest-spending customers with your brand in the last 12 months.
  • Great for sellers that offer different products at different prices.
• Potential New Customers: Customers who have clicked on your brand and products or added to your cart recently but have not purchased in the last 12 months.
  • Great for all types of sellers.
• Cart Abandoners: Customers who have added one or more of your brand’s products to their cart but haven’t purchased in the last three months. ** Highly recommended 👍.

In the next step, you will select the Promotions details.

When the Tailer Brand Promotions are launched, you will see the results. See the print screen below.

The key is to be consistent with your promotions.