E-commerce News Article #3
"Hello, World!"
I hope you had a great Xmas holiday weekend and spent quality time with your loved ones. I always enjoy seeing all the pictures and videos of people opening their presents on Instagram. Speaking of which, I recently stumbled upon an advertisement on Instagram reels that made me very happy. In 2010, while working at Gibson Overseas, I created a product birth certificate collection of dinnerware sets called Soho Loung.
It was heartwarming to see that this product is still going strong even after ten years.
If you're in the market for new dinnerware, I've included a link to a Target page to find them. Happy shopping!"
What products sell well on January 1st?
The categories that performed well on January 1st were hydration, fitness, and workout gear. However, the hype is short-lived and typically lasts for less than 15 days, based on my experience.
Tip: If you have leftover water bottles from summer 2023, consider selling them on Amazon or on Google at a discounted price next week.
January arrives quickly, leaving many companies with insufficient time to plan for the month. As part of my management duties for clients, I always submit a Q1 plan that includes coverage for January, a shorter month for February, and a full month for March.
Before ending 2023, I would like to take a moment to wish everyone a Happy New Year!
👇Article recommendations are below 👇
The article on Digital Commerce 360 discusses the increase in online holiday sales in 2023, highlighting the data from Mastercard SpendingPulse. It details how U.S. retail sales grew by 3.1% during the holiday season, with online sales surging by 6.3%, outpacing the overall retail growth. Retailers started promotions early, allowing consumers to capitalize on diverse deals. Significant growth was noted in categories like restaurants, apparel, and groceries, while electronics and jewelry slightly declined. Online grocery sales notably increased, reaching $8.1 billion in November, a 5.2% rise from the previous year.
For more detailed insights, check out the full article 🌐🛍️ here 👇.
Abbas Haleem
It's truly disheartening to hear that Zulily, the beloved online retailer, is shutting down. Known for their unique flash sales and diverse product range, Zulily brought joy and excitement to many shoppers. Their closure marks the end of an era in the online retail world, leaving a void for those who cherished their distinctive offerings and deals. It's a sad reminder of the ever-changing landscape of e-commerce and the challenges businesses face in this competitive market. 🌐💔 For more detailed insights, check out the full article 🌐🛍️ here 👇.
Rob Wile
The common belief that online returns are resold to other customers is a misconception. The reality is far more complex, involving a journey from landfills to liquidation warehouses. This highlights the intricate and often unseen processes behind returned online purchases. To gain a deeper understanding of this intricate system, watch the insightful CNN video provided below for more details.
Amazon Posts now supports video, allowing advertisers to enhance brand discovery and engagement with vertical video content. These Video Posts drive traffic to Brand Stores and product pages, offering full-screen viewing experiences. Brands engaging with this feature see significant increases in store visits and followers. Videos must be vertical (9:16) and under 45 seconds. Brands can reuse existing content for these posts, and Amazon offers a free video builder for those without videos. "It is expected that the pace of sales will slowly increase, with a more significant boost post-Cyber Monday. 🎥🛍️🚀". 🎥🛍️🚀
